• Cashout times: Fast (Usually less than 8 hours)
  • US Customers accepted: No
  • Customer support: Very Helpful
  • Casino: Available (Playtech platform)
  • Poker: Available
  • Games: Available

BookmakerIs the one who generate odds on events and then accept bets on those events.Bookmaker is also called 'bookie'. founded in 1934, one of the most recognized and most respected brand name in the betting industry.You can place your bets online, by phone and visiting their shops all over the UK. They are online since 1998 and employ 16,000 people in nine countries. Currently serving over 3.000.000 active online customer account holders. They have licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.

They have over seventy years of bookmaking experience, serving hundreds of thousands of clients through the UK’s largest retail betting estate, a market leading telephone betting service and an exciting array of online betting and gaming opportunities. In short, they are universally recognized as one of the world’s leading gaming organizations.

Customer Support

William Hill customer support offers 24/7 multiple language service. You can contact them via e-mail, live chat, international phone support, fax, entry-form on their website or submitting regular posts. If you are looking for a quick response you should try calling them as their staff is very helpful and quick solving any query you provide. The Freephone number for UK is 0800 085 6296, for International is +800 3551 3551 and from outside of the UK is +44 (0)870 600 0479 (not free). All calls are recorded for training and monitoring purposes.

Deposit and withdrawal methods, payout times

You can bet in the following currencies: AUD, CAD, CHF, DKK, GBP, HKD, JPY, SEK, SGD, USD and EUR.

Deposit methods available: All major worldwide and UK credit and debit cards, Skrill (Moneybookers), PayPal, Neteller, CashDirect, Ukash, Entropay, Click2Pay, ClickandBuy, Paysafecard, Local Bank Transfer, WebMoney, UseMyFunds, Przelewy24, Sofortuberweisung, Giropay, Nordea, Abaqoos, iDEAL, Moneta.ru, INSTADEBIT, POLi, Euteller, Speedcard, Fundsend, eKonto, Boleto Bancario, eWire, Eps, Multibanco, Linea Abierta, BankLink, Teleingreso, Instant Bank, Mistercash, eCard, Neosurf, Bank Wire and Personal Cheque. All deposits are free of charge and instant (except Bank Wire, Cheque and Postal orders).

Withdrawal methods available: All major credit and debit cardsIt's a special bet in which the player predicts if the sum of red/yellow cards in a match are greater or less than the limit set by the Bookmaker. (3-5 working days), Bank Wire (5 days), Cheque (7-10 working days), Entropay (3-5 working days), CashDirect (instant), Neteller (Immediate), PayPal (1 day), Skrill (1 day), Instadebit (1 day) and ClickandBuy (1 day). Timescales above are estimates and not guaranteed. This is because, for example, your bank may take a little longer to credit your funds from time to time. Card withdrawals requested after 23:00 Monday – Thursday or 22:00 Sunday may take an additional day to reach your account. Any withdrawal may also be subject to security checks which may delay the timescale.

You will not have any problem making any withdrawal with them, as they work with very fast payout times. A withdrawal using Skrill (Moneybookers) will take only some hours for cash to arrive to your account, while Bank transfers and credit card withdrawals will take only 1-2 business days. Generally really fast payout times.

Betting coverage, odds, live streaming and radio

They maybe do not offer always the best margins over the net, but their oddsThe odds for an event.There are three types of odds:American, fractional and Decimal. They determine the profit that can occur if the bet won. are well acceptable when referring to the major leagues. The profit margin in soccer is around 5.6%, while they are excellent in basketball with a profit margin of only 3.5%. With their wide range of interesting special betsAdvanced bets relating to any sport event in football or tennis, they became one of the most recherche bookmaker. They make mistakes in rare cases when offering oddsThe odds for an event.There are three types of odds:American, fractional and Decimal. They determine the profit that can occur if the bet won., but they do not change their odds frequently, so this is remarkable when we talk about odds quality. They are offering three odds formats, decimal, fractional and American.

They are offering live streaming for many sports events (WHTV). WHTV service allows you to watch top quality sport as it happens alongside their Live In-Play markets. Hundreds of events are covered across football, tennis, snooker and other sports. Especially useful is the horse racing live streaming as you won’t find it in too many places on the internet.

They also offer a radio service where you can listen on air live commentary, punditry and previews on daily UK and Irish Horse racing plus selected greyhounds. There are three stations to choose, Horse racing, shops and in-Play radio. In-Play radio is on air weekdays from 2pm-10pm.

About William Hill advantages

Although they do not have too many disadvantages, they could still improve their offers on non-English markets. It seems like they pay attention to UK markets and they could certainly improve other European markets, especially Eastern Europeans.

Live streaming, free of charge deposits, good live bettingA bet during a match. A sportsbook offers odds on events related to the match. The odds are vary and changing throughout the duration of a match. console and the odds in an even match which are @1.91 – @1.91, are some of their strongest points.

Their offer for European basketball Leagues and also Tennis Grand Slams were improved a lot recently, offering a large number of special and very interesting bets. The conclusion of this William Hill review, is that if your bets are based on European and UK markets, they are one of the best bookmaker that you can use.


One of their strongest points. If we compare them with other bookmakers, they are one of the most reliable on the internet. Founded in 1934 and the fact that they are listed on the London Stock Exchange tells a lot in their favor. Licensed and regulated in the UK, quoted on the London Stock Exchange, a FTSE 250 company and a jurisdiction in Gibraltar. When you bet with them, you bet with complete confidence.

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Our Rating: ★★★★★

  • £25 Free Matched Bet
  • Live streaming (WHTV)
  • Mobile betting
  • Cash in feature
  • Wide range of bets
  • Radio and pod casts
  • Many countries restricted

Visit williamhill.com


When you open an account with them, you can claim a bonus free bet of £25.

All you have to do to claim the William Hill bonus, is to enter the promo code F25 during the registration process when creating a new account. Then, when you place your first bet you will be given a free bet of the same value up to a max of £25. The minimum deposit is £5. Your first bet must be placed on a selection(s) with single/cumulative odds greater than 1/5 (@1.20). There are no rollover requirements! If you register without entering the promo code, you will not be awarded any free bet.


Soccer 5.6% Basketball 3.5%
Tennis 5.4% Am. Football 3.7%
Baseball 3.6% Ice Hockey 3.2%
Overall profit margin 4.2%

Profit margin indicates the profit of the bookmaker. Bookmakers with a small profit margin, release more money on payouts, something which is an advantage for punters.


People from the following countries are not allowed to bet with them:

Afghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African Republic, Chad, China, Congo, Cuba, Cyprus, Denmark, Djibouti, Equatorial Guinea, Estonia, Ethiopia, France, French Guiana, Gabon, Gambia, Germany, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Macedonia, Mali, Martinique, Mauritania, Mongolia, Montserrat, Myanmar, Netherland Antilles, Netherlands, New Caledonia, Niger, Norfolk Island, North Korea, Norway, Philippines, Poland, Portugal, Reunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, South Africa, Sudan, Surinam, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, United Arab Emirates, Uruguay, USA, Vanuatu and Yemen.